During the 1970s, Nissan kept adding more models ending in "-10" to the lineup, since the 510 had been such a hit (and those numbers were the chassis codes used by the factories back in Japan). The current Nissan Maxima is the descendant of the Datsun 810, while the 210, 310, 510, 610, and 710 were evolutionary dead ends in the North American market. For the 1974 model year, Datsun dealers got an Americanized version of the Nissan Violet, positioned between the super-cheap B210 and the luxurious (by mid-1970s Japanese import standards) 610, and badged as the 710. Here's a magazine advertisement from 1974, pitching the 710 as both sensible and sporty.

The 710 came with a 1,770cc OHC four rated at 105 horsepower, and the two-door listed for $3,039 (or about $16,500 in inflation-adjusted 2018 dollars). That was both lighter and more powerful than the 1974 BMW 2002, which sold for $4,975; meanwhile, a new 1974 Camaro with 100-horse straight-six sold for $3,162. Admittedly, the Camaro was slower and thirstier than the 710, but it looked a lot less homely.

Source: Autoweek

November 8, 2018