Chrysler really wanted to sell Neons as cool, hip machines to young Americans shopping for first cars, and that was the point of the Expresso trim level. For 1997, the Plymouth Neon Expresso got a TV advertisement in which the car is a beatnik at the mic in the Poetry Café ("I got a spoiler on my back… Jack!"), and this commercial representing standard Neon Expresso features as strange objects dropped into a cup of coffee. At least its less horrifying than the "Neither Cuddly Nor Wuddly" ads for the Dodge Caliber a decade later.

Source: Autoweek

February 12, 2019