Audi is serious about electric cars. Like many brands, it has invested an enormous amount of money in preparation for a battery-powered future. A future which starts with the new Audi e-tron SUV.

Joachim Doerr, Audi’s head of electric motor design, is a patient host to Australian media at the e-tron launch.

Explaining the finer details of the machine to jet-lagged reporters, Doerr reminds us of the brand’s intention for electric cars to represent one-in-three new Audi sales in 2025.

Right now, when electric cars represent less than one per cent of new car sales, it’s hard to believe him.

Even if Audi plans to invest $60 billion into its electric future.

And its parent company, VW, says the next generation of combustion engines will be its last.

First impressions

The e-tron takes a different approach to most electric vehicles.

Remarkable for being unremarkable, the Audi offers a degree of normalcy rarely found in its segment.

It looks and feels like a regular Audi, with handsome styling and a beautifully finished interior is home to logical controls, plenty of storage space and outstanding seats.

There is plenty of room in the front and back, where tiered seats offer rear passengers an impressive view of the road ahead.

Sitting still, the only sign this car represents something out of the ordinary are wing mirrors replaced by cameras feeding high-resolution screens neatly integrated within door trims. The space-age features look incredibly sharp but offer mixed results in the real world

Heated and ventilated seats massage the bod, while classy electronic displays for the dash, infotainment and climate controls look crisp and are more intuitive than most.

The rear cargo space accommodates a useful 660 litres of cargo, there are air vents and power outlets in the back, and Audi reckons the machine is good for towing up to 1.8 tonnes.

Source: Drive

December 6, 2018