Facebook links with Drive, Carsales in used car push
Facebook has announced plans to make it easier to buy and sell cars through its marketplace service.
The social media giant, which claims 16 million active monthly users in Australia, has reworked its marketplace section in partnership with the Drive Network, publisher of Drive.com.au, as well as CarSales, AutoTrader, Dealer Solutions and more.
Users will be able to browse second-hand cars listed by the partner websites, sorting them along specific criteria such as make, model, vehicle type, mileage and transmission.
Facebook spokeswoman Christine Chia says people will be able to use the social media service, including its Messenger communications app, to communicate with buyers and sellers through established automotive classifieds services.
“People are already using Facebook to find their next car. In fact, vehicles is one of the most popular categories on Marketplace,” she says.
“Thats why today were making this experience even better for car shoppers in Australia - by working with leaders in the auto industry, were expanding our used car inventory to give people more options to choose from, as well as helping local dealerships reach even more customers.”
Drive Network chief executive Chris Polites welcomed the development.
“This is a great development for Drive, our used car partners and Aussie car buyers,” he said.
“Facebook Marketplace will make it even easier for Aussie car buyers to find their perfect used car and through Drive (and our integration as a Facebook Marketplace listing partner), our used car dealers will be able to connect with even more potential customers. “It’s a real win, win.”
The changes come into effect from Friday November 9.