Ford’s Mustang-inspired electric SUV could be named ‘Mach E’
Ford’s new Mustang-inspired electric SUV has received quite a lot of pushback over rumours it could be called Mach 1, a throwback to a trim package available for 1969 thru 1973 Mustangs.
The automaker later assured fans the crossover would not wear that badge—but it now seems more likely it could be called “Mach E,” according to a patent document discovered by The Drive.
The name “Mach E” and “Mach-E” has had patents filed for it by Ford’s corporate law firm; its use is described as being applicable to “motor vehicles, namely, electric vehicles, passenger automobiles, trucks, sport utility vehicles, off-road vehicles, and structural parts, fittings, and badges therefor; metal license plate frames.”
The electric SUV has been teased by Ford a few times this year, showing a crossover-like silhouette with a few Mustang-inspired touches such as the three-bar taillights and a horse in the centre of the grille.
The only information Ford has been willing to share with us officially, though, is that the vehicle will have 482 kilometres of pure electric range.
It’s also possible this name could be used on a forthcoming hybrid Mustang, but since the “Mach” name hasn’t graced the latest gen of the model yet, it seems unlikely.
Suffice it to say, the revival of a badass name from a legendary late ’60s muscle car for use on a cheap electric crossover certainly doesn’t sit well with any of us.