Lexus, Cadillac get into cringe-worthy Twitter fight on Valentine’s Day
Lexus and Cadillac turned what was supposed to be a cute marketing stunt into a “how do you do, fellow kids?” Twitter duel that makes us wish they would both just shut up.
Valentine’s Day sure brings out some raw emotions in people, whether they’re single or taken—this time ’round, the feelings were loosed after Cadillac tried to shoot its Cupid’s arrow at Lexus’ angular bodywork.
The exchange started when Cadillac tweeted to Lexus “We don’t care what anyone says. We think your big grille is really attractive ❤️ Cadillac,” like some gross old man talking to a 19-year-old waitress.
Lexus, of course, fired back with a relatively accurate “Aren’t you a bit old for us? *swipes left*”, referencing dating app Tinder, where you swipe left on people you don’t want to match with.
The exchange went on for a little while until Cadillac ended the thread with a petty comment about winning races because, apparently, Cadillac thinks that helps it sell more luxury cars.
(Also of note: In J.D. Power’s most recent list of dependable automakers, Cadillac was ranked in the bottom 10, while Lexus ranked the number one most-dependable automaker, which might explain why the American brand circled around to comparing motorsports trophies instead of overall quality when its romantic advances were rejected.)
Cadillac has a brand image that resonates mostly with old men, and Lexus, well, Lexus has an ugly grille. So who came out on top? Who really cares? Both Twitter accounts are probably run by some 20-something person that used to work at Buzzfeed. These conversations are almost as tiresome as the ones between fast food brands.
The real silver lining of this exchange was the memes people posted in response, which basically just roasted both brands for exactly the same thing that started the fight: ugly Lexus grilles and Cadillac’s senior-citizen buying demographic.
Besides Lexus, Cadillac also tried its luck sending love letters to pretty much every other luxury automaker out there. Only BMW and Jaguar decided to reply, and lucky for Caddy, the Millennials manning those automakers’ social media accounts were feeling a little more amorous.
But to reiterate: brands, please, stop doing this sort of stuff.