Mopar shows off 2 Ram concept pickups ahead of SEMA debut
Besides Halloween season, it's SEMA season outside. And for the annual modified performance extravaganza, Mopar has readied a total of 14 customized vehicles. Mopar isn't revealing all of them just yet -- everyone will have to wait for the show to start on Oct. 30 -- but FCA's performance division is giving fans a sneak peek at two of the trucks that will be on display later next week.
First up is the Ram 1500 Rebel concept optimized for off-road performance. Mopar has given this Rebel its own in-house lift kit that raises its off-road clearance by 2 inches, in addition to fitting one-piece cast-aluminum black Mopar off-road running boards. Finished in a custom neutral blue color, the Rebel Smoke concept wears Mopar satin black 18-inch-by-8-inch cast-aluminum beadlock wheels wrapped in 35-inch Goodyear DuraTrac tires and painted with body-color accents. The bed, meanwhile, is fitted with five 5-inch LED lights producing 4,800 lumens each, while also saving space for a conceptual rear spare tire carrier. The sides of the bed feature a black spray-in bedliner and wear satin black Rebel graphics.
On the outside, all badging has been painted in gray metallic, including the Mopar graphic on the hood. Mopar 5-inch gloss black exhaust tips round out the list of exterior modifications.
The Rebel Smoke concept itself is powered by a 5.7-liter Hemi V8 engine fitted with a Ram Airflow cold-air intake system.
Mopar's second truck is the Ram 1500 Big Horn Low Down concept, aimed at street style rather than trail performance. Painted in a two-tone color scheme, the top is finished in gloss black, while the bottom is painted in billet silver. All badging has been turned gloss black on the outside.
As its name suggests, this concept has been lowered by 2 inches via a prototype lowering kit and sits on 22-inch oversized production wheels painted gloss black with brass monkey accents. Body-color wheel flares have been added, as well, for a meaner look.
When it comes to the bed, a one-piece Mopar hard tonneau cover finished in gloss black has been added. Five-inch exhaust tips complete the list of exterior modifications.
On the inside, the Low Down concept features brushed and polished door sill guards with the R-A-M logo, along with Mopar all-weather floor mats. Power comes courtesy of a 5.7-liter Hemi engine helped by a Ram Airflow cold-air intake system wearing the R-A-M logo molded at the front.
"The SEMA Show is truly the greatest stage for our brand to demonstrate what owners and enthusiasts can create with a little imagination and a selection of Mopar parts and accessories,” said Steve Beahm, head of parts & service at Mopar and Passenger Car Brands, FCA - North America. “There is a method to our SEMA madness -- we use this show as a venue to gauge enthusiast interest in prototype parts that may become production offerings in the future.”
Stay tuned for more SEMA concepts from manufacturers big and small as the show gets rolling next week.