Sunday 7: Great car commercials
From “Hey Charger" to “Bugger!” - we’ve looked at some of the best classic Aussie car ads.
But what about the car commercials that went viral across the world?
In no particular order, we look at some of the best car commercials from around the globe.
Citroen C4 Robot Dance
When Citroen’s C4 arrived in 2004, the French car maker wanted to prove how technologically advanced it was. So it introduced a transforming C4 to break dance its way onto TV screens and into the memory of people all around the world. A time before the Transformers movie franchise was around, the dancing C4 robot was all we knew about transforming cars.
Shell Ferrari F1
Shell’s V-Power ad wasn’t about one car in particular. Rather, featuring various Ferrari Formula One cars racing around city streets all over the world. From Rome and New York, to Australia’s Sea Cliff Bridge, Shell says working with Ferrari for the last sixty years has helped it take what it has learnt on track, and put it on the road to produce “Ferrari fuel for the road”.
Honda launched its 2003 Accord with one of the best ads of all time. A chain reaction of colliding car parts that come together to produce a captivating look at what happens when everything just falls in to place. Going on to win multiple awards, Honda’s cog ad has been praised by many.
Obsessed with the new Peugeot 206, one man makes his own dreams come true. Starting with a Hindustan Ambassador, he crashes and smashes the way to his dream car. When he finally appears in his new pride and joy, the car looks a little worse for wear, yet still with enough mods to make it look slightly like a Peugeot 206.
When Renault’s fleet of new cars were awarded five-star Euro NCAP safety ratings, the French maker celebrated by crashing a bunch of its cars into each other in spectacular fashion. Accompanied by classical musical, the crescendo of the ninety second commercial comes when two vehicles fly over the top of one another into a airborne head-on.
Isuzu Gemini Dances across Paris
To show off the new Gemini, Isuzu employed famous stunt driver Remy Julienne, the ex-rally champion responsible for most of the stunt driving scenes to appear in James Bond movies since 1981. A series of commercials that aired in the 80s, it’s clear OHS policies weren’t a big deal back then.
VW Polo Poster
Volkswagen thought the price of its new Polo was attractive enough to leave people staring. In an over-exaggerated scenario to prove it, VW have men positioning new car posters around town. But, for every poster they put up, a chunk of padding goes around nearby poles so those caught staring don’t get hurt walking into them.