The High Country trim Chevrolet Silverado HD dials back the bold
It may be a coincidence, but just days after the internet basically screamed it didn’t like the face of Chevrolet’s new 2020 Silverado HD, the automaker decided to show off some of the truck’s new trim levels, ones that don’t look as—bold as the base model.
The 2020 Silverado HD was instantly polarizing, with a massive black front grill reminiscent of a void in time and space, and a huge chrome bar with CHEVROLET across it.
Chevrolet must have heard our cries, and the new trim options it’s sharing now look much more appealing.
As with the Silverado 1500, a range including Work Truck, Custom, LT, LTZ and range-topping High Country trims will be available. Chevy says customers do not want one truck that fits most, but specific trucks tailored to their needs.
“That insight shaped our strategy for the next-generation Silverado franchise, providing customers more differentiation between the Silverado 1500 and the Silverado HD as well as more personalization and differentiation between individual trim levels,” Mike Simcoe, vice-president of Global Design at General Motors says.
Chevrolet shared some images of the High Country trim, and it looks way better than the standard model, in our opinion. The grille is more classically styled with chrome slats across the front, and the traditional bowtie logo sits front and centre. The High Country also adds more bling to the wheels, and chrome side-steps.
We’ll have to wait until the 2020 Silverado HD’s official reveal in February to see more photos of the truck, which is slated to launch mid-2019.