Uber shows the Toronto Raptors love ahead of NBA Finals
Uber is making sure all its customers in Toronto are aware the NBA season is still in full swing North of the border.
The ride-sharing app has replaced all of its vehicle icons with Raptors logos to celebrate the opening of the NBA Finals at ScotiaBank Arena on Thursday night.
The Raptors face off against the Golden State Warriors at home, the first championship series game played outside of the United States in league history.
Uber is The Official Ride of the Toronto Raptors and will likely have plenty of business in the downtown core on game nights over the next two weeks as tens of thousands of fans flock to the ScotiaBank Arena to watch the game both inside and outside at the now famous Jurassic Park. Tickets to Game 1 were being sold for as much as $60,000.
Mississauga and Brampton were also granted permission by the team’s ownership, Maple Leafs Sports and Entertainment, to set up their own versions of Jurassic Park to attract fans to viewing parties.