Will Smith will drive Audi’s first animated concept car
So, in his latest animated film outing, Will Smith will be playing … a pigeon.
Okay, well, not quite. He’s actually playing Lance Sterling, the world’s greatest secret agent (both Mr Bond and Danger Mouse will want a word with the studio at some point), who teams up with Walter Beckett, his socially-inept weapon’s specialist, played by Tom Holland inSpies in Disguise. Together the duo must take down an evil crime syndicate, but can only do so in disguise. So, Walter turns Lance into a pigeon because it’s the perfect disguise in a city full of several hundred thousand pigeons.
Look, it’s two hours to keep the kids quiet on a Saturday afternoon, it doesn’t need to make sense.
Anyway, for their latest animated blockbuster, both Spiderman and Deadshot (how on earth will they get along?) have been gifted an Audi RSQ e-tron, ‘a fictional, virtual performance concept car’ created specifically for Spies in Disguise.
There is more to this venture though than exhaustively tedious product placement, although the ‘e-tron’ logo is plain to see even in the film’s trailer. Frank Rimili, head of Exterior Design Studio 3 at AUDI AG, states that the two-seater RSQ e-tron concept will “enable [Audi] to implement futuristic design ideas with the same precision in the development of a fictional virtual concept vehicle.” Whether this means the next generation TT will also feature a hologram speedometer, electric mobility and fully-automated driving technology remains to be seen, but at the very least, the design does throw additional light on Audi’s ever-growing commitment to electric mobility: 10 battery-powered cars boasting four-rings on their honeycomb grilles are expected to be launched before 2025, at which point Audi expects its e-tron range will account for 30% of its total sales revenue.
Spies in Disguise is due for release in September 2019 and will mark Will Smith’s first cinematic collaboration with Audi since I, Robot. Just FYI, the RSQ Del Spooner drove in that film indirectly inspired the look of the R8, which debuted two years later.