Yokohama Partners with Spartan to Power New Tire Promotion
The race is on: consumers who buy four new Yokohama tires from now through September 30 will get a free Spartan race entry, valued up to $190.
“Talk about a ‘strong’ promotion,” said Alan Holtschneider, Yokohama’s director of marketing. “Not only do consumers get a free entry to compete in a super-tough Spartan Sprint, Super or Beast race in the 2018 or 2019 season, they also get a great set of tires.”
Details of the promotion are at www.yokohamatire.com/spartan.
Yokohama is the Official Tire of Spartan U.S. Spartan is the world’s largest obstacle race and endurance brand. Yokohama is also a sponsor of the 2018 Spartan World Championship, Spartan Pro Team competitors Faye Stenning and Robert B. Killian Jr., and adaptive athletes Misty Diaz and Jonathan Lopez.
Yokohama tires are used by Spartan race participants competing on the obstacle course in the “Yokohama Tire Flip,” a true test of conditioning and strength. Spectators also get in on the action by stopping at Yokohama’s booth at each race to try their tire-flipping ability as part of the Yokohama Tire Flip Festival Challenge.
About Yokohama Tire Corporation
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.
Connect with Yokohama Tire Corporation:
Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.
Spartan is the world’s largest obstacle race and endurance brand, and the first in-sport to feature timing and global rankings. With more than 200 events across more than 30 countries in 2018, Spartan will attract more than one million global participants offering open heats for all fitness levels, along with competitive and elite heats. The Spartan lifestyle boasts a community of more than five million passionate social media followers, health and wellness products, training and nutrition programs, and a popular television series, which has made obstacle racing one of the fastest growing sports in the world. Spartan Race events feature races at three distances, 3+Mile/20+ Obstacle “Sprint,” 8+ Mile/25+ Obstacle “Super” and 12+ Mile/30+ Obstacle “Beast,” culminating in the Spartan World Championship in North Lake Tahoe, CA. Visit http://www.spartan.com for more information and registration.